Canadian Coffee Industry
Caffeine is one of the prime drinks of choice within Canada. The Canadian Coffee industry creates 160,000 jobs through Canadian coffee shops and cafes. The retail sales associated with the Caffeine sector are poised to grow from USD 2.6 Billion in 2017 to a value of roughly USD 3.8 Billion by the year 2021.
The Caffeine sector is one of the fundamental segments within the Quick Serve Restaurant (QSR). In terms of sales based on food service, the market accounts for a value of USD 4.8 Billion. The market also contributes to the grocery as well as the retail sales associated with this sector. The industry accounts for a value of USD 1.4 Billion worth of sales in the retail market, accounting for over 5000+ jobs in the manufacturing and the roasting segments. The region has roughly 5000 independent cafes stationed in the area in addition to thousands of franchises.
Coffee is consumed by 72% of the overall Canadian population. According to the market database, it is estimated that Canadians aged between 17-49 are continuous consumers of this product.
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Drivers associated with the Canadian Coffee Industry
The market is reliant on the extremely cold weather within Canada. The region hence promotes the consumption of hot beverages that potentially help keep the body temperature warm. Other countries like North America, Europe, and Japan are some of the leading regions that have been involved extensively in trade associated with coffee. Moreover, according to the Canadian Guide Rule unsweetened coffee is listed as a healthy drink option. People’s increasing adoption of well-rounded and healthful consumption patterns helps accelerate the growth associated with this market.
Additionally, the beverage is also served extensively in social events as well as occasions. It hereafter acts as an industrial networking means. People have also been investing in options like ready-to-drink coffee.
Statistics associated with the Canadian Coffee Industry
Roughly 5% of the Canadian population has been purchasing the product in the form of cans or bottles. The number of consumers for this version of caffeine has doubled in the past 5 years. In the year 2014, about 2% of the population were end-users of ready-to-drink coffee. According to the market database, it is estimated that the daily consumption per capita for coffee is estimated to be 2 servings within Canada. As of 2019, it was seen that the consumption of traditional coffee ranged to roughly 51% of the whole population. Espresso-based beverages accounted for 24% of consumption. While non-espresso amounted to a value of 9%. The gourmet-based caffeine beverages have been increasing within the market owing to the rising disposable income.
Amongst brewers, it is seen that Keurig and Tassimo are some of the largest suppliers of the same. The companies have been providing coffee makers and appliances within this region. Keurig accounts for 67% ownership and 64% purchase intent. While Tassimo is considered to hold a value of 21% ownership and 20% purchase intent.
According to the market database, roughly 7% of the Past-Day coffee drinkers order the product through online platforms. Roughly 5% of the Past-Day coffee drinkers had the beverage delivered to them. While 20% of the Past-Day consumers made use of a loyalty card while placing an order for coffee.
The change in market trends and the factors that accelerate the growth associated with this market have been studied using Global Market Database.
Coffee Market – Key Players
Some of the popular coffee franchises associated with this market include Tim Hortons, Coffee Time, and Second Cup. According to the user ranking provided by the Reputation Institute (RI), it was seen that the Maclean’s Coffee Ranker, held by McDonald’s was showcased as one of the popular choices for coffee, followed by Second Cup, Starbucks, and then Tim Hortons. According to the market database, the rise in the number of consumers for the Second Cup shows the shift in trends associated with specialty coffee. The company focuses on serving quality products in community coffee houses that resonate with consumers.