Air Purifier for car- Business Outlook


Market Introduction

Air purifiers are a portable electric device for vehicles that cleans the air inside an automotive cabin. The air purifiers for car are on the rise due to the pandemic. The device can use an active or passive method of filtration and are a blend of chemistry, physics, and electronics to keep them portable.

Air pollution is caused due to vehicular emissions and other natural activities. But, polluted air from the surroundings enters the cabin through windows, thereby contaminating the air inside. Indoor smoking further adds to contaminants.

 Need for purifiers

According to Market research, air pollution causes severe health disorders, its consequences are profound in pregnant women, children, and old people.  Market Intelligence predicts new product offerings like portable anti-bacterial and anti-virus guards that are gaining recognition.

 Active and passive air purifiers for car

According to the global market, air purifiers are classified based on the method of filtration adopted. Active filtration refers to the use of negatively charged ions to filter air. The air ionizer type employs the active filtration method. Air surrounding the purifier is loaded with negatively charged ions dust. These contaminants attach themselves to negative ions and stick to the surface as a result. According to market research air ionizer type consumes very limited electrical power. Since there is no physical filter replacement, maintenance charges are low.

The passive method of filtration makes use of filters to physically filter to remove contaminants. Carbon filter and HEPA filter are two main types. In the Passive method, the air is forced through a series of filtration units to physically trap pollutants present. Maintenance and replacement charges are high in this segment. The passive filtration method offers protection against a wide range of pollutants. The increasing air pollution levels in the U.S. are anticipated to boost demand for passive filtration purifiers.


Technological Aspects

Air ionizers produce negative ions and ozone for purification. Both cause respiratory diseases, such as asthma, limiting the segment’s growth.

According to the global market, High-Efficiency Particulate Air (HEPA) filter leads the market. HEPA use many small filters, varying in size to collect dust, pollen, and other airborne contaminants. HEPA purifiers have a three-part filter system. The pre-filter catches larger particles such as dust. The second filter catches gasses and odors. The third filter, catches small and ultra-small allergens, viruses, bacteria, and micro-sized dust. These highly efficient in trapping pollen, bio-contaminants, smoke, and dust. The high quality and reliability of HEPA filers in eliminating contaminants are driving passive filtration technology.

Carbon filters make use of activated carbon to filter out contaminants. The absorption property of activated carbon is exploited here. Filters are used to absorb gases, odor, and smoke. The cost of carbon filters is more compared to other alternatives.

 Market Factor for Air Purifiers

Drivers, restraints, and opportunities in the market are analyzed through  Global Market Database. Awareness about health benefits from the pollution-free environment and harmful effects of the traditional mode of transportation are market drivers. Rapid urbanization and an increase in the standard of living have substantially improved the purchasing power of customers. Now more people can afford cars, increasing the demand for air purifiers.

The market is completely dependent on car sales, any change in the automobile sector will have a direct impact on the air purifier market. As the cost for purifying units rise, it risks wide-scale adoption among buyers. The US is the biggest market for passenger cars and is expected to fuel the growth of the market. Anticipating the demand, a manufacturing plant in Pennsylvania is expanding its facility.

Market research shows, the advent of EVs and hybrid transport are rising. Existing market products need a reconfiguration to adjust for new working conditions.


Covid-19 Impact on Air purifiers

According to the Global Market Database, the impact of covid-19 on the global automobile industry was severe. With a 12% reduction in Year on Year (YoY) demand growth in 2020. With countries battling the second wave, consumption would be severely affected. The air purifier market is directly dependent on the automobile industry. Market research show replacement sales of these products are also affected mainly due to covid-19 restriction and supply chain disruptions. Due to covid-19 customers opinion on acquiring a personal vehicle is growing. Which is expected to register good growth for the market.