US Dietary Supplements Market Forecast


Dietary supplements are products designed to supplement the diet by consuming pills, capsules, tablets, powders, or liquids. Nutritional supplements can provide minerals and vitamins from either food sources or synthetics to increase their consumption. The class of nutrient compounds includes vitamins, minerals, fiber, fatty acids, and amino acids. Dietary supplements may also contain substances that have not been identified as vital but are associated with beneficial biological effects.  It includes plant polyphenols and pigments. Animals can also be a source of dietary supplements such as chicken and fish collagen. These are sold individually or in combination. These are enriched with nutrients.

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According to the market database, the European Commission has also established harmonious rules to ensure that dietary supplements are safe and labeled accordingly. More than 50,000 dietary supplements are projected to be sold in the United States and about 50% of the adult population will consume the supplements to create an industry worth USD 140.3 billion by 2020.  Market database states that Multivitamins are the most widely used product in the dietary supplement category. The National Institutes of Health has stated that supplements “may be valuable” to nutritionally deficient populations.

In the United States, claiming that supplements prevent or cure a disease violates the state law of dietary supplement manufacturers. According to the market database, companies can use so-called “structural/functional” formulations if there is scientific evidence of the potential health effects of food supplements. For instance, “helps maintain healthy joints”.

The Food and Drug Administration (FDA) has not evaluated the claim for dietary supplements for diagnostic purposes. The label must include the disclaimer since only drugs can legally make such claims. The FDA enforces these regulations and prohibits the sale of dietary supplements, dangerous dietary supplements, or supplements that are not produced according to standardized good manufacturing practices.

The global Asia-Pacific market has the fastest average annual growth rate of 10.3% from 2020 to 2027. Consumers are becoming more aware of their health and are motivated to use health-enhancing dietary supplements in their daily lives. Become. Demand for us dietary supplements market is growing rapidly in the most populous countries, such as China and India. Increasing awareness of the concept of personalized nutrition is expected to improve the consumer base of dietary supplements in the region. In North America, the prevalence of lifestyle-related diseases such as obesity and diabetes are driving demand for dietary supplements. Aging populations, busy lifestyles, and a positive attitude towards preventative health measures are some of the drivers of the region-wide market.

In the United States, the adoption of dietary supplements is very high due to the growing presence and health focus of fitness enthusiasts who are willing to buy health-enhancing products. Regulatory attention to the commercialization of these products has increased in recent years to ensure that only high-quality and safe dietary supplements are available in the market. The human supplement product portfolio was previously less diversified, but as times change and product demand increases, market participants such as Amway and Abbott have diversified their product portfolios.

The Food and health product giant Amway Corporation focuses on product innovation, implements effective sales and marketing strategies, and works with other small and relevant market players in the global market. Amway India also announced the launch of the calcium supplement Nutrilite Calmag D Plus. This dietary supplement is designed to support bone health by providing the body with the necessary nutrients such as zinc, magnesium, and manganese. In December 2019, Amway India expanded its range of popular Nutrilite Traditional Herbs with the addition of Shauntiz and Tweak, Mulethi and Surasa, and Nutrilite Vasaka. These products support healthy glucose metabolism, glucose health, and normal pancreatic function. It is possible to understand the US Dietary Supplements market and its 10-year business outlook through the Global market database.