How Gamification Can increase Businesses value


What is Gamification?

Gamification is the process of increasing user engagement across platforms like websites, organizations, as well as services in order to increase participation. Adding mechanics into a non-game environment is another definition of Gamification.  Market database suggests that online communities, learning management systems, as well as other platforms like business intranets make use of this technique to interact, share and collaborate.


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Market Research tool indicate that Gamification mechanics are noted to be rules and rewards for tasks that are to be completed using online platforms. Some of the key examples of gamification mechanics include points, missions,  levels, badges, leaderboards, and progress. The mechanics dictate how participants engage with a gamification program. They provide the next steps and rewards associated with the current accomplishments.

Another key connotation that is used in Gamification is Game Dynamics. It is developed with reference to the emotional and behavioral patterns associated with the user in question. The game dynamics resonate with the user’s emotional state of mind. Some anecdotes for game dynamics include competition-established leader boards, collaboration amongst teammates for the completion of group activities, and generating a sense of community through social news feeds. Surprises on the completion of new missions and earning unique badges are other methods used by game dynamics to establish increased competition.

Gamification platforms provide sustainable methods of employee engagement across various domains. According to market database, their objective is to appeal to powerful intrinsic motivators which are poised to increase the overall group engagement.

How does Gamification take effect?

Market research tool state that proactive directives, as well as feedback, are provided to audiences via Gamification through game dynamics which are integrated into online tools and platforms. This in turn leads to an enhanced visual/ interactive experience for the user which bolsters their interest in their field of work. Ease of interaction, sharing as well as collaboration further leads to the accomplishment of pertinent objectives like business goals and targets. Market Intelligence dictates that a compelling gamification tool taps into the user’s emotions and probes the best activities that can be completed by an audience which can potentially help with the completion of mutual goals.

What is the business value of Gamification?

The crux of gamification platforms is to drive engagement across online portals to influence business results as per business intelligence tools. Gamification ensures maximum output from employees through interactive online portals. Some of the common applications for gamification include educational gamification and gamification for apps. The use of gamification within the education domain helps increase student interaction as well as retention for a given subject by harboring a competitive atmosphere. A regular classroom environment is transformed into a game to foster qualities like creativity and collaborative cognitive skills amongst students of various grades. The games are developed with respect to the present cerebral development of a child and their rate of understanding which differs across grades.

As of 2020, Market database states that the gamification market was valued to be USD 9.1 Billion in the year 2020 and the market is expected to register a growth of 27.4% between 2021 and 2025. The market is anticipated to attain a market value of USD 30.7 Billion.  The development of app gamification strategies helps companies retain users for a longer period. App gamification strategies are poised to create a satisfying user experience. The corporate sector is noted to be one of the key users of game-based learning techniques, and this segment attained a market growth rate of 47.5% in the year 2019 as derived through market analysis. Gamification for apps helps generate revenue through organic means via in app-purchasing as well as in-app advertising.

What are the applications for App Gamification for marketing as per business intelligence tools?

Gaming elements in the user’s mobile app can be used for marketing purposes associated with the sale of a given product. For instance, the brand Dominos created a game called Pizza Hero which allows the users to create their own pizza. The gamification model in this case helps capture the attention of the user through a branded gaming app. Gamification for marketing led to a sales increase of 30% for dominos owing to this interactive tool as per market analysis. The Urban sports club also made use of app gamification to develop a rock climbing game for lead generation. A 3-month free contract for sports membership with the company was offered to gamers as an incentive for winning this challenge. As per the rules of this gamification campaign stated by market research tool, the climbers were to climb as high as possible to receive the rewards.