Market outlook
Projection mapping is a projection technology used to transform objects, usually irregular in shape, into a display screen for video projection, similar to video mapping and spatial augmented reality. Complex industrial environments, such as building structures, small indoor everyday objects, or theatrical stages, may be these objects. Market research tools state that using a software application, a 3D object is sparsely mapped on the virtual system, that simulates the natural world on which it is to be interpreted. To map any required picture onto the surface of that object, the software can communicate with a projector. Creative designers and advertising agencies can also use this technique, which can introduce extra dimensions, optical illusions, and ideas of motion to formerly static objects. To create an audio-visual story, the video is usually paired with or stimulated by audio. The prominent technology based segments within this market can be studied using Global Market Database.
Market research tools state that three-dimensional (3D) mapping is an exciting new machine vision method with probable ramifications in a broad array of industries. Based on the industry in which one is functioning, 3D mapping can imply several different things. It can imply the processing in 3D of an object. It can be used in wide-scale 3D virtualization from 2D and 3D imaging. Or it can apply to real-world space localization and mapping. Market research tools suggest that to achieve 3D mapping features, a range of techniques can be used.
Value chain for this industry
Using passive 3D imaging techniques, simpler types of this technology can be developed. This may involve a pair of stereo cameras, detecting depth from focus, or detecting light fields by image processing methods. The other popular 3D-mapping approach involves active techniques for 3D imaging. This may include the detection of light sheets, the detection of structured or patterned light, shadow-based depth detection, the use of interferometry or fringe projection techniques, or the detection of flight time. Market research tools like Global Market Database can be used to identify the prominent growth segments for this market.
Data on the surface of the earth is obtained from various sources, including remote sensing data, GPS data, photogrammetry, or survey observations. Market research tools state that this enables 3D displays to be possible. One of the most widely used methods for presenting such data is maps. Several organizations today create 3D models of urban or rural landscapes. These 3D models help users to understand and develop knowledge of the true word that can be easily conveyed to users. These models’ enhanced photo-realism makes them available to a wide variety of users: from the youngest pupils to highly trained experts from various fields of science and research. There is greater demand for accurate and up-to-date 3D mapping information as its importance becomes more evident in wide-ranging industries such as national and local government, national defense, infrastructure, response to natural disasters, and many others. Market research tools like Global Market Database can be used to study the application based segments for this industry.
The future prospects for this technology
Market research tools state that the 3D-mapping market is still an emerging area, but it is already at the leading edge of the focus of many industry leaders. 3D mapping is also gaining momentum in event production as an exciting new technology. To project on any surface, projection mapping uses video, animation, graphics, and images along with projectors. From building facades to set frames to sports grounds, pictures are seen in high-definition quality irrespective of the surface. Recently, projection mapping has been used on the walls of European castles and in Hollywood blockbusters to show graphics and visual effects. Global Market Database can be used to identify the high growth markets within this market.
The across the value chain can be studied using Global Market Database(GMD). Dynamic Market Data (DMD) is used by GMD to understand the changing trends and to provide a cumulated market research.
It provides free market research data across 600+ markets and 12 different industries. Global Market Database studies the upcoming technologies and their associated market trends. The cloud-based market research tool can be used to obtain the overall competitive mapping associated with a vertical. Global Market Database surveys the shift in line with changing market trends to analyze the overall 3D Mapping Market Dynamics.
Mapping can be achieved with one projector on a small scale or using several types of equipment, including LED tiles, and 3D mapping for the ultimate “WOW” moment. For mapping, to project on, it does not always have to be a flat surface. Market research tools like Global Market Database can be used to study the equipment market. Thus a supply chain analysis can be provided as well according to a client’s requirement. The return on investment via market database obtained via Global Market Database is higher as compared to conventional market research reports.
A pharmaceutical firm, for example, used fixed pieces of mold in shapes that can be projected on with 3D components. 3D mapping also enables tracking, where without losing the projected image, a surface can move. For instance, someone might pick up a box and walk with it across the stage, and as it is being carried, the 3D images are still being projected. It is important to look at what is appropriate for the venue and create content and design from there.
Market research tools suggest that the 3D mapping first made headlines with guerrilla advertising campaigns and video jockeys for electronic musicians. Since then, major corporations including Nokia, Samsung, Unilever Pakistan, Pakistan Tobacco Company, Bank Alfalah, Brighto Paints, Benson & Hedges, John Players Gold Leaf, and BMW have been using video projections in cities worldwide to create promotional activities for their brands. These promotional campaigns usually use mapping techniques to project scenarios on the walls of buildings and landmarks. 3D mapping can also be immersive, as Nokia Ovi Maps developed a campaign in which the projections would imitate the movements of people.
The use of 3D mapping has become more common in television and films. To create an interactive world, the directors used 3D mapping for the sci-fi thriller ‘Oblivion’. Marvel Studios showed a 3D mapping on Rochester Castle in Kent, England, for the release of the Iron Man 2 movie. Attendees were presented to an action-packed visual experience, where Iron Man was pitted against the performers of the band AC/DC. Audi used 3D mapping for a 2016 TV commercial to demonstrate the Audi Q7 models. The ad, entitled ‘Projection of Greatness’, was shot without CGI, and used only data that was recorded live on camera.
